Ring face has O.I.L™ logo in black surrounded by stones with the O.I.L™ logo electroplated on each side and the DoU™ moto engraved inside the ring:  “Don’t do him. Don’t do her. Don’t do them. DoU™“ O.I.L™ is an acronym for Only in L.A., a luxury clothing, accessories and lifestyle brand influenced by the Los Angeles hip-hop street culture and nostalgia. O.I.L™ is also a metaphor for the successful people seek when they come to Los Angeles looking for, in a sense that “Oil,” whatever specific goal of success that might represent for that particular person.